Software engineer,
builder, curious person.

Building things, writing code, and asking questions from Pittsburgh, PA.

Available for consulting through Hatchway→

About

I write code for a living
and build things for fun

Software engineer from Pittsburgh, Pennsylvania. I run Hatchway, a small consultancy where I help companies build AI and marketing software. Mostly ad tech, campaign tools, and anything that needs to ship fast.

Before Hatchway, I spent several years on the Creator Growth & Loyalty team at Eventbrite, helping event creators sell more tickets with less work. Before that, I moved to Los Angeles and joined as the second non co-founding employee of a startup called ToneDen, which was acquired by Eventbrite in 2020. Seven years of shipping web products, scalable systems, and thoughtful UI.

Currently

readingThe Unincorporated Man by Dani Kollin

watchingFormula 1: Drive to Survive

listeningFred Again

buildingThis website, apparently

Projects

Selected work and writing

Dad's Dishes

A collection of recipes from my dad

Personal

Eventbrite integrates GPT

OpenAI integration that creates copywriting for social media ads

Work

ToneDen Playbooks

Marketing automation that unified ads, messaging, and promotions into one campaign

Work

The Ancients

Gated community for owners of Ancient Loot

Web3

Optimizing and predicting campaign attributes

Patent #: US 11,127,032

Patent

What Should I Expect From My First Ad Campaign?

Marketing insights for your first ad campaign

Writing

The Future of Marketing with Facebook Messenger

Three case studies about marketing on messenger

Writing

How Facebook Has Changed Marketing Forever

A brief history on the rise of social targeting

Writing

Writing & Links

Concepts, speeches, and content
I revisit often

Advice to Young People, The Lies I Tell Myself

Jason Liu's raw personal philosophies on career, confidence, and living authentically

A Peer-to-Peer Electronic Cash System

Dive into the Bitcoin Whitepaper

Charlie Kaufman on Screenwriting

A genuine reflection on the essence of screenwriting and a treasure for anyone immersed in the narrative arts

Demis Hassabis: DeepMind

Demis Hassabis navigates the neural networks of AI, unveiling a realm of what is to come next

Fast

A journey through time showcasing human prowess in turning ambitious blueprints into awe-inspiring realities

Give yourself permission to be creative

Ethan Hawke's heart-to-heart on why the keys to creativity are closer than you think

How To Be Successful

OpenAI CEO Sam Altman shares his playbook on success

Inventing on Principle

Bret Victor's lecture for principle-driven invention, adorned with interactive design

Naval's Thread

An X thread exploring the nexus of wealth and happiness

Status as a Service

Eugene Wei's witty dissection of social networks and the status saga

The Consequences of Caring

A heartfelt reflection of the emotional connection between fans and their teams

The Tao of Seneca

Seneca's sagely scribbles to his buddy Lucilius, a rendezvous with ancient wisdom

The Dictionary of Obscure Sorrows

John Koenig weaves a tapestry of the unsaid and the profoundly felt

The Emperor Has No Clothes

A candid contemplation on questioning conventions and the liberating lore of lateral thinking

The Fable of the Dragon-Tyrant

The story of a town terrorized by a dragon, drawing an analogy to aging and death

The Tail End

A reflection on the limited time we have with the people we love

To Write Love on Her Arms

A young woman's journey through the vales of addiction and depression

Why Explore Space?

Ernst Stuhlinger's stellar response to a space skeptic, making a cosmic case for the stars

Field Notes

Software engineer,
builder, curious person.

I write code for a living
and build things for fun

Currently